ICT

ICT

< Back to Cambridge Technicals in IT

Cambridge Technicals 2016 Unit 13

agaskell
agaskell
Posts: 13

Hi.

We're currently doing unit 13 - social media and digital marketing. The students are doing the assignment, but they're struggling keeping M2 (Plan the social media content of the digital marketing campaign to meet identified business objectives) and P7 (Propose a digital marketing campaign across different social media channels to meet identified business objectives) separate as there seems to be a lot of overlap and I'm struggling to differentiate them as well.

I understand that M2 is the planning - giving examples of posts, etc., along with a justification of the plan based on the target audience. P7 is a proposal with details such as staffing mix, core message, USP, etc., but how should this differ from M2?

As an example, how can a proposal contain the element 'core message' - in what way should this be tackled - e.g. from the point of view of "your core message is... so therefore I propose that you should do...", or something else?

The students know about all the elements, it's just that they're finding it difficult to translate them into a proposal.

Thanks.